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Demanddriving Innovation Advertising Nuisance and a Media Platform Optimal Prici
2024.01.01
certainty: log
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importance: 5/10
PDF
236.38 KB
Why Shorter Advertisement Breaks Reduce Radio Advertisement Avoidance When it Co
2024.01.01
certainty: log
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importance: 5/10
PDF
809.56 KB
Advertisement Blindness in Social Media Apps
2023.01.01
certainty: log
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importance: 5/10
PDF
1.55 MB
Debunking Misinformation About Consumer Products Effects on Beliefs and Purchase
2022.01.01
certainty: log
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importance: 5/10
PDF
748.22 KB
Externalities Across Advertising Markets
2022.01.01
certainty: log
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importance: 5/10
PDF
709.99 KB
How Much Does Ad Sequence Matter Economic Implications of Consumer Zapping and T
2022.01.01
certainty: log
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importance: 5/10
PDF
371.59 KB
The Conditional Effects of Microtargeted Facebook Advertisements on Voter Turnou
2022.01.01
certainty: log
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importance: 5/10
PDF
204.01 KB
Does Ad Blocking Have an Effect on Online Shopping
2021.01.01
certainty: log
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importance: 5/10
PDF
203.11 KB
Does Instream Video Advertising Work Effects of Position and Congruence on Consu
2021.01.01
certainty: log
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importance: 5/10
PDF
254.35 KB
Price Salience and Product Choice
2021.01.01
certainty: log
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importance: 5/10
PDF
663.33 KB
Tv Advertising Effectiveness and Profitability Generalizable Results From 288 Br
2021.01.01
certainty: log
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importance: 5/10
PDF
701.49 KB
A New Benchmark for Mechanical Avoidance of Radio Advertising
2020.01.01
certainty: log
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importance: 5/10
PDF
365.65 KB
Digital Paywall Design Implications for Content Demand and Subscriptions
2020.01.01
certainty: log
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importance: 5/10
PDF
563.79 KB
Do Not Allow Popup Ads to Appear Too Early Internet Users Browsing Behavior to P
2020.01.01
certainty: log
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importance: 5/10
PDF
308.57 KB
Does Advertising Serve as a Signal Evidence From a Field Experiment in Mobile Se
2020.01.01
certainty: log
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importance: 5/10
PDF
345.96 KB
Free Contents Versus Inconvenience Costs Two Faces of Online Video Advertising
2020.01.01
certainty: log
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importance: 5/10
PDF
433.22 KB
Modelling Quality of Experience for Online Video Advertisement Insertion
2020.01.01
certainty: log
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importance: 5/10
PDF
1.62 MB
Online Viewers Choices Over Advertisement Number and Duration
2020.01.01
certainty: log
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importance: 5/10
PDF
197.09 KB
Generalizable and Robust Tv Advertising Effects
2019.01.01
certainty: log
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importance: 5/10
PDF
1.17 MB
Native Advertising in Online News Tradeoffs Among Clicks Brand Recognition and W
2019.01.01
certainty: log
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importance: 5/10
PDF
490.42 KB
Political Advertising and Election Results
2018.01.01
certainty: log
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importance: 5/10
PDF
913.05 KB
Simonov
2018.01.01
certainty: log
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importance: 5/10
PDF
519.85 KB
Antiad Blocking Strategy Measuring Its True Impact
2017.01.01
certainty: log
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importance: 5/10
PDF
128.1 KB
What Works in Ecommercea Metaanalysis of 6700 Online Experiments
2017.01.01
certainty: log
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importance: 5/10
PDF
1.61 MB
Will Ad Blocking Break the Internet
2017.01.01
certainty: log
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importance: 5/10
PDF
757.82 KB
Beer Wine or Spirits Advertisings Impact on 4 Decades of Category Sales
2015.01.01
certainty: log
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importance: 5/10
PDF
511.02 KB
Focusing on the Longterm Its Good for Users and Business
2015.01.01
certainty: log
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importance: 5/10
PDF
1.62 MB
The Cost of Ad Blocking Pagefair Adobe 2015 Ad Blocking Report
2015.01.01
certainty: log
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importance: 5/10
PDF
1.98 MB
The Unfavorable Economics of Measuring the Returns to Advertising
2015.01.01
certainty: log
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importance: 5/10
PDF
312.84 KB
A Business by Any Other Name Firm Name Choice as a Signal of Firm Quality
2014.01.01
certainty: log
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importance: 5/10
PDF
424.16 KB
Sayedi
2014.01.01
certainty: log
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importance: 5/10
PDF
372.82 KB
The Company That You Keep When to Buy a Competitors Keyword
2014.01.01
certainty: log
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importance: 5/10
PDF
618.6 KB
The Economic and Cognitive Costs of Annoying Display Advertisements
2014.01.01
certainty: log
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importance: 5/10
PDF
328.72 KB
How Quickly We Forget the Duration of Persuasion Effects From Mass Communication
2013.01.01
certainty: log
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importance: 5/10
PDF
191.79 KB
On the Near Impossibility of Measuring the Returns to Advertising
2013.01.01
certainty: log
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importance: 5/10
PDF
420.71 KB
Supplement
2013.01.01
certainty: log
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importance: 5/10
PDF
204.79 KB
The Cost of Annoying Ads
2013.01.01
certainty: log
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importance: 5/10
PDF
100.89 KB
Here There and Everywhere Correlated Online Behaviors Can Lead to Overestimates
2011.01.01
certainty: log
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importance: 5/10
PDF
198.43 KB
How Large and Longlasting Are the Persuasive Effects of Televised Campaign Ads R
2011.01.01
certainty: log
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importance: 5/10
PDF
223.7 KB
How Well Does Advertising Work Generalizations From Metaanalysis of Brand Advert
2011.01.01
certainty: log
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importance: 5/10
PDF
390.96 KB
A Review of Online Advertising Effects on the User Experience
2010.01.01
certainty: log
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importance: 5/10
PDF
191.69 KB
Television Advertising Avoidance Advancing Research Methodology
2010.01.01
certainty: log
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importance: 5/10
PDF
117 KB
Do Media Consumers Really Dislike Advertising an Empirical Assessment of the Rol
2009.01.01
certainty: log
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importance: 5/10
PDF
160.59 KB
Dynamics of Retail Advertising Evidence From a Field Experiment
2009.01.01
certainty: log
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importance: 5/10
PDF
152.8 KB
Identifying the Persuasive Effects of Presidential Advertising
2007.01.01
certainty: log
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importance: 5/10
PDF
281.75 KB
The Effects of Online Advertising Consumers First Impressions and Loyalties Are
2007.01.01
certainty: log
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importance: 5/10
PDF
135.58 KB
Galletta
2006.01.01
certainty: log
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importance: 5/10
PDF
949.39 KB
The Economic Analysis of Advertising
2005.01.01
certainty: log
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importance: 5/10
PDF
1.72 MB
Web Site Delays How Tolerant Are Users
2004.01.01
certainty: log
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importance: 5/10
PDF
326.67 KB
Effects of Configuration and Exposure Levels on Responses to Web Advertisements
2003.01.01
certainty: log
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importance: 5/10
PDF
187.6 KB
Why is There So Little Money in Us Politics
2003.01.01
certainty: log
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importance: 5/10
PDF
298.38 KB
Forced Exposure and Psychological Reactance Antecedents and Consequences of the
2002.01.01
certainty: log
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importance: 5/10
PDF
2.24 MB
Television Exposure Programs Versus Advertising
1991.01.01
certainty: log
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importance: 5/10
PDF
948.77 KB
How Advertising Affects Sales Metaanalysis of Econometric Results
1984.01.01
certainty: log
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importance: 5/10
PDF
1.38 MB